On Spanish names: I am not Mr. Ferrer!

Again somebody called me “Mr. Ferrer” today. So tired, really. Twenty years abroad, and it still bothers me that so many people just assume that Germanic/Anglic naming conventions are universal in this planet. And I am not just speaking of non-academics and people with a, hm, let’s say “local horizon.” I have also seen this kind of mistake among scientists and internationally-oriented professionals, including the newspaper The Economist calling Gabriel García Márquez “Mr. Márquez” (I still shudder when remembering that one; the sloppiness of that newspaper in things like these was one of the reasons which made me give up my subscription years ago).